About Alice Phillips

I Don't Follow Trends. I Follow Outcomes.

For more than two decades, I have dedicated my life to understanding how plants interact with the human body and how that knowledge can be used to help people make informed decisions about their health.

Over the course of my career, I have worked with thousands of people, and much of my practice has grown through referrals, word of mouth, and long-term client relationships built on trust.

Some people call me a herbalist. Others call me a phytotherapist, medicine maker, researcher, or scientist.

I've never been particularly attached to titles.

What matters is understanding why.

I have always been deeply curious. I want to know why a plant works. Why a symptom appears. Why one person responds to a treatment while another does not. Why some questions have answers while others remain unsolved.

That curiosity has shaped every part of my work.

I learned from textbooks, research papers, mentors, clinical experience, and thousands of hours spent studying the relationship between plants and people. Even today, I still read scientific literature for fun and spend much of my time exploring emerging research in women's health, endocrinology, neuroscience, and human physiology.

Over the years, one thing became clear to me.

Women's health remains one of the most underserved areas in medicine.

Too many women are told that debilitating pain is normal. Too many are dismissed when they know something is wrong. Too many spend years searching for answers while trying to navigate symptoms that affect every aspect of their lives.

Women deserve better answers.

That belief shaped the direction of my work long before Herbs That Heal existed.

Years later, my daughter's health challenges would reinforce it in ways I never expected. Watching someone you love suffer changes you. It deepens your compassion, sharpens your determination, and reminds you why the search for answers matters.

Her illness changed many things in my life, but it did not create my calling. I was already studying plants, making medicine, and helping people years before that chapter began.

What it did do was strengthen my commitment to asking better questions, challenging assumptions, and continuing to search for answers when easy explanations were not enough.

I believe knowledge carries responsibility.

Much of what I know is available freely through my articles, educational content, and public resources. Some people have told me I give away too much. Perhaps they're right.

But I have never believed that access to information should depend on someone's ability to pay.

As a practitioner and medicine maker, I am guided by a simple principle: first, do no harm. That principle influences how I formulate products, evaluate research, educate others, and serve my community.

Most importantly, I believe people deserve to feel safe, seen, and supported.

Whether someone arrives here looking for information, answers, or a personalized herbal formula, my hope is that they leave feeling more informed, more confident, and less alone than when they arrived.

My goal has never been to sell the most products.

My goal has always been to help people find answers.

Sometimes that happens through an article. Sometimes through a conversation. Sometimes through a tea, tincture, or personalized herbal formula.

The method is less important than the outcome.

Plants have been teachers, medicines, and companions to humanity for thousands of years. I see myself as a steward of that knowledge. My responsibility is to learn it, apply it carefully, and pass it on.

At the end of the day, I am simply a guide.

My role is not to tell you what to do. It is to help you ask better questions, make informed decisions, and feel supported while doing so.

I believe people deserve to feel safe.

I believe people deserve to feel seen.

And I believe trust is earned through honesty, knowledge, and a genuine commitment to helping others.

That is the foundation of Herbs That Heal.

With all my love and unwavering support,

Alice Phillips
Founder & Master Herbalist
Herbs That Heal